HOW TO GET CUSTOMERS FOR YOUR STARTUP?
Whenever a person starts her/his startup the very first question that comes to their mind is ....CLIENTS???
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| clients |
Every entrepreneur very well knows the struggle to acquire customers especially in beginning.Since it is important for the founder to woo investor but nowadays investors had become choosy and if your startup has any good reputation , customers and not only"users" , boy you are at a win win situation !!
For your company you must realize that there is no better way to de-risk the company rather making someone else pay for the solution.Since at beginning you wont be having any capital and if you can still acquire at least 20 customers for your startup, you are already ahead in the race!
NEED TIPS TO LAUNCH YOUR STARTUP READ OUR BLOG ON LAUNCHING YOUR STARTUP !!
ATTRACTING THE CUSTOMERS
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| marketing to customers |
Since most of the startups begin with almost no money hence you can't really buy any marketing agency which could provide you with customers therefore its your job to earn your customers yourself.That would be an easy task if you had unlimited time,but in reality you don't have that much time.Also due to tight budgets you actually can't buy customers hence if you want a fund raise you must prove your viability.It's very important to realize that the tactics and strategies that work for big companies might not work for startups in their earlier stages.In reality you won't be having that "perfect product"which isn't going to sell itself and you don't have those big marketing plans !So fledgling startups like yours needs quick hit,low cost,likely unscalable marketing efforts to bring user a less than the perfect product.
HOW TO ACQUIRE YOUR IDEAL CUSTOMERS
1) Visit trade shows and conferences held in your area (or other areas too)
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| trade shows and conferences |
Early stage startups usually don't have that much of customer growth but you can attend such conferences and make vital connections. Etsy is a great example of a company which used the same method.Its founders got the company off the ground by travelling to various craft fairs and convincing the vendors to open stores on their site.
2) Don't be afraid of outbound marketing
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| email marketing |
Uber began by cold calling limousine companies.You could try LinkedIn to reach out to people and expand your network.
Tip for cold calling:-Don't try to close the prospectus on first call. Make the first call as an appointment or meeting or any event.This lowers the barrier and helps you get your foot in the door.
3) Take advantage of PPC and Paid Marketing
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| Pay Per Click |
Paid ads are great at an early stage as you can boost your startup in no time.Even if you have no capital its ok to invest in paid ads as you are trying to drive revenue. Facebook, LinkedIn and Instagram Ads are great to start.For example Ilya Posin sold his video streaming service pluto TV to viacom for 340 million dollars !He used Google and Facebook Ads to get his first users, which provided immediate data and little money to validate.Hence start small.You don't need to hire an Ad agency or do large media buys.
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4) Get Classified !
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| Classified Ads |
Use Airbnb's trick and get your first customers from another platform where user's are already live.Zapier did the same thing by posting classified ads where he posted links to get email addresses.
Let us get you classsified and manage all your media accounts to get you high traffic by organic way !! Click HERE for our services .
When one of your tactics leads to positive results , double down on it.Then repeat the process for any other tactics you try.These provides you feedback from the real customers that you can use to improve your business model and product.
Hope these tips and strategies would help you to ACQUIRE your First Customers !
Keep yourselves updated with our daily blogs and keep watching our series on STARTUP .
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