BECOME AN INSTAGRAM SUPERSTAR- FIRST IMPRESSION MATTERS THE MOST !

Everyone dreams of becoming famous on social media sites,for that we often ask our best friend to take our that perfect shot and we use useless hashtags  but that's definitely not correct !

If you are a businessperson then you must keep your profile as your own image and not logo as survey shoes that people trust a profile with one's face and not logo!

prefer face over logo if your an owner

I recommend a photo over a logo, with these possible exceptions:

• You’re doing marketing for a recognizable brand.
• You represent a multi-employee company.
• You wish to appear more established on your LinkedIn company page.

profile pictures of company 

When did you last check your Instagram Profile Picture?

You may have originally connected Instagram with your Facebook account and imported that personal profile picture. If you plan to use Instagram for marketing, you need a more professional look.

owner's profile picture

So not to worry here we bring you the complete list of strategies you can use to shoot up your followers :-

"First impression matters the most"

1)Profile picture

Did you know that people draw conclusions about a person from their            photo in as little as 30 to 40 milliseconds?

That’s less time than it takes to say “milliseconds!” 

The small size of the Instagram DP along with the split second you have         make a good impression means you must optimize your profile photo. 

For our business people:-

Put a personal face on your business – unless you’re a known brand, or your business is widely recognized by your logo, use your face as your Profile Photo.

People don’t “connect” with a logo – they connect with a face. People actually tend to ignore logos, but are hard-wired to pay attention to faces. It’s only human!

sample profile

These businesses should show their face:

• Coach or consultant.
• Solopreneur or freelancer.
• One-on-one service providers.
• Influencers (or influencer wannabes).

Build the know-like-trust factor on social media by using a headshot, not a logo.

Resist the temptation to show something “cute” as your avatar, especially if it doesn’t relate to your brand. Your face is your best calling card.

2).Background       

A neutral or muted background works best. Keep it simple – you don’t want a bunch of clutter in the background competing for attention.

If your background has a color, make sure it’s one that flatters you.

background suggestions

3).Low light source

Your best bet is near a window, or in open shade outside (that means bright shade). Then, face the light!

Backlights are tough to master. Spotlights and strong flash will create harsh shadows.

4.)go pro

For best results, hire a pro to take some great headshots. If that’s not in the budget, get a friend with a good camera, a good eye, and a steady hand.

If you want people to take you seriously as a model/artist – DO NOT put up a sloppy “selfie.” Make sure your photo is crisp and clear, and you look professional artist.

If you must take your own portrait, use a timer. Beware: your phone’s self-facing camera tends to distort your face.

5).clothing is surely a game changer

clothes though don't show up much in our profile pic but if it does make it look classic or well dressed and not shabby.

While you DO want to look businesslike, you DON’T want to look staid and unapproachable.

For our business people:-

While we won’t be showing much of your outfit (unless you’re a model), do wear something near your face that fits your brand aesthetic.

• Adventurers, dress for adventure.
• Beachpreneurs / laptop lifestylers can dress for the beach.
• Public speakers and corporate consultants should dress like they’re ready to take the stage or speak to the CEO.

public speakers/ceo profile

Bonus points if you wear your brand color! Plus, it’s definitely a “plus” to carry your brand colors and aesthetic through your Instagram dp and gallery.

6.) Smile please!

Remember that people follow people they know, like, and find attractive. The first step to being likeable is to smile. Make eye contact, and show your personality in your pose!

Positive vibes attract. Neutral expressions are boring.

7).Use maths-have correct angles !   

 Beware a low angle. No one really wants to look up your nose, and you don’t need a double chin either.

Try from a little above, and tilt your head at various angles too. Take a bunch of photos and then choose your best look.

smile please !

A profile picture mistake I often see is showing too much of the body, which makes the face quite small. In the photo stream, your Instagram profile photo is tiny. Crop to head and a bit of shoulders.

It’s not about your hair and clothing, it’s about your face – that’s what will draw people in, and help them recognize you as they see you time and again!

8)Props to rock !

How about including a small prop that expresses what you do? Examples:

• Camera for a photographer
• Makeup brushes for makeup artist / vlogger
• Pretty pen for a writer
• Mic for a public speaker
• Tool for a building contractor

public speaker

9.)Time to retouch !

Any professional photographer will tell you that every photo looks better with a bit of retouching.

If theirs need it, how much more do ours?

The good news is, you don’t need to be a Photoshop wiz!

You can do quick and easy edits with snapseed or any of adobe photoshop tools.Best part , they are free!! 

filters

Don't forget to follow us on Instagram !!

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Our next post will be another marketing strategy that you can use to increase your followers and become a superstar !

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startup strategies,PPC for Startups,Classified Ads for Startups,Business model for startups

HOW TO GET CUSTOMERS FOR YOUR STARTUP?

Whenever a person starts her/his startup the very first question that comes to their mind is ....CLIENTS???

clients

Every entrepreneur very well knows the struggle to acquire customers especially in beginning.Since it is important for the founder to woo investor but nowadays investors had become choosy and if your startup has any good reputation , customers and not only"users" , boy you are at a win win situation !!
For your company you must realize that there is no better way to de-risk the company rather making someone else pay for the solution.Since at beginning you wont be having any capital and if you can still acquire at least 20  customers for your startup, you are already ahead in the race!

NEED TIPS TO LAUNCH YOUR STARTUP READ OUR BLOG ON LAUNCHING YOUR STARTUP !!

ATTRACTING THE CUSTOMERS

marketing to customers

Since most of the startups begin with almost no money hence you can't really buy any marketing agency which could provide you with customers therefore its your job to earn your customers yourself.That would be an easy task if you had unlimited time,but in reality you don't have that much time.Also due to tight budgets you actually can't buy customers hence if you want a fund raise you must prove your viability.It's very important to realize that the tactics and strategies that work for big companies might not work for startups in their earlier stages.In reality you won't be having that "perfect product"which isn't going to sell itself and you don't have those big marketing plans !So fledgling startups like yours needs quick hit,low cost,likely unscalable marketing efforts to bring user a less than the perfect product.

NEED IDEAS IN STARTING YOUR FIRST BUSINESS READ OUR BLOG ON HIGH POTENTIAL 35 SMALL BUSINESS IDEAS  !!

HOW TO ACQUIRE YOUR IDEAL CUSTOMERS

1) Visit trade shows and conferences held in your area (or other areas too)

     

trade shows and conferences

    Early stage startups usually don't have that much of customer growth but you can attend such conferences and make vital connections. Etsy is a great example of a company which used the same method.Its founders got the company off the ground by travelling to various craft fairs and convincing the vendors to open stores on their site.

2) Don't be afraid of outbound marketing

email marketing

  Uber began by cold calling limousine companies.You could try LinkedIn to reach out to people  and expand your network.
Tip for cold calling:-Don't  try to close the prospectus on first call. Make the first call as an appointment or meeting or any event.This lowers the barrier and helps you get your foot in the door.

3) Take advantage of PPC and Paid Marketing

Pay Per Click 

   Paid ads are great at an early stage as you can boost your startup in no time.Even if you have no capital its ok to invest in paid ads  as you are trying to drive revenue. Facebook, LinkedIn and Instagram Ads are great to start.For example Ilya Posin sold his video streaming service pluto TV to viacom for 340 million dollars !He used Google and Facebook Ads to get his first users, which provided immediate data and little money to validate.Hence start small.You don't need to hire an Ad agency or do large media buys.

Visit us for PPC services.

4) Get Classified !

 

Classified Ads

 Use Airbnb's trick and get your first customers from another platform where user's are already live.Zapier did the same thing by posting classified ads  where he posted links to get email addresses.

Let us get you classsified and manage all your media accounts to get you high traffic by organic way !! Click HERE for our services .

When one of your tactics leads to positive results , double down on it.Then repeat the process for any other tactics you try.These provides you feedback from the real customers that you can use to improve your business model and product.
Hope these tips and strategies would help you to ACQUIRE your First Customers !

Keep yourselves updated with our daily blogs and keep watching our series on STARTUP .

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High potential 35 small business ideas /startup series

35 SMALL BUSINESS IDEAS FOR BEGINNERS !!

Not every entrepreneur starts out with a specific idea in mind. And with so many small business ideas, finding the right one is easier said than done.

Some might start out as employees or apprentices for other businesses and then gradually build up the skills and experience before they set out on their own. But with the right idea and determination, they can make their dreams of having their own small business come true.

Here we present to you list of 40 such business ideas that you can start right away !

Freelance Writer

freelance writer

If you have some writing skills, you can get started with your own writing business fairly easily by offering your services to businesses on a freelance basis.

Blogger

You can also fairly easily start your own blog where you post about topics that match up with your own experience and expertise.

Virtual Assistant

virtal assistant

Virtual assistants can offer a variety of different online services to businesses and professionals, including email organization and communication, social media scheduling and bookkeeping. So you can start a virtual assistant business even if your experience in those areas comes from working for other companies.

Accountant

accountant

If you’re trained as an accountant, you can build up your own base of business or individual customers and build your own accounting business.

Errand Service

You can also start a business that offers various errand services like picking up dry cleaning or groceries.

Social Media Manager

social media manager

If you’re knowledgeable about social media, you can potentially offer your services to various businesses managing their social media accounts.

Social Media Influencer

Or you could focus more on building up your own social media accounts and eventually build your business as a social media influencer who earns an income from posting about various brands and promotions.

Etsy Seller

If you have any crafty skills, you can put them to good use by making various items by hand and then selling them on sites like Etsy, which make it fairly easy for beginner business owners.

Ecommerce Reseller

Even if you don’t necessarily make your own items, you can purchase and resell goods on sites like eBay or Amazon without any prior business experience.

Web Designer

web designer

If you have knowledge or experience in web design, you can offer your services to clients and build your own business as a web designer.

Baker

Starting a food service business can be pretty involved for a beginner. But if you enjoy making food and want to build your first business around it, you can start a baking business where you sell specific items or custom creations for events out of your home kitchen.

Event Planner

event planning

For those who have some strong organizational and communication skills, you can build up a client base and start a business planning weddings or various other events.

Hairdresser

If you’re trained in cosmetology, you can start your own business as a hairdresser or hair stylist that travels to clients for events or other occasions.

Musician

If you’re skilled as a musician, you can build a business where you play at events or venues and earn a portion of the ticket sales or merchandising.

Photographer

photography as small business

You can also fairly easily start a business offering photography services for events or local clients who want to schedule portrait photoshoots.

T-shirt Designer

Online services like Redbubble and CafePress make selling custom t-shirts fairly simple. So you can create your own designs and sell them online or even order a supply of them to sell on your own.

Antique Refurbisher

For those who enjoy working with antiques, you can start a business where customers can bring you their items for repair or refurbishing.

Public Speaker

If you have expertise in a given topic, even if you’ve never had your own business in that niche, you can start a business by offering public speaking services at events or conferences.

Personal Trainer

For those who have a lot of experience in physical fitness, you can build up a client base and start working as a personal trainer out of a home gym or even connect with a commercial gym.

Yoga Teacher

yoga teacher

Or you could get certified as a yoga instructor and build a business teaching yoga classes.

Dance Instructor

If you want to teach more of a variety of movements, you can start your own dance classes out of your home or a local studio.

Music Teacher

You can also work one-on-one or in small groups to offer music lessons or classes in various instruments or styles.

Tutor

tutions 

Or you could opt to teach in a one-on-one setting in a variety of different subjects. Providing tutoring services to students can be a fairly straightforward way to start your first business.

Graphic Designer

If you have any design experience, you can work on attracting your own clients who need things like logo or branding design elements.

Tech Support Business

You can also start your own tech support company where you provide assistance to people over the phone or online when they experience tech issues.

Affiliate Marketer

affilate marketing

If you’re able to build up your own online network or audience related to a specific topic, you can start working with different brands as an affiliate and earn a portion of each sale you send their way.

YouTube Personality

YouTube also offers a popular platform for people to share information related to a number of different topics. And you can earn a share of ad revenue by posting and promoting your own videos.

Podcaster

You can also start your own podcast and sell advertising space or work with brands to earn an income from your show.

eBook Author

Writing a book isn’t exactly an easy undertaking. But it doesn’t require any official business experience to get started publishing and selling your own ebook online.

Interior Decorator

You can also start a business as an interior decorator without a lot of expensive equipment or complicated business knowledge.

Proofreader

If you want to work from home or even just build a small side business, you can offer proofreading services to businesses, authors or individuals who want to pay someone to look over their work.

Resume Service

resume writer 

You can also focus on helping local job seekers who need some help putting together their resumes or cover letters.

Scrapbook Maker

If you enjoy scrapbooking, you can actually build a business doing that for customers who want to preserve their memories in a creative way but don’t want to do the work themselves.

Translator

As long as you know multiple languages, you can build a business by offering translator services to individuals or businesses in need of assistance converting conversations or documents from one language to another.

Thank you !

Stay tuned for our next post on startup series !!

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startup,team work,launch business

LAUNCH YOUR STARTUP

startup|launch startup

“The way to get started is to quit talking and start doing.”  –Walt Disney, Co-Founder, Disney

In terms of strategies, one of the best ways to build your business is to take that idea in your head to market as soon as possible. Because delays kill. Speed saves. Here are ten tips on how you can launch your startup faster.

             1.DON'T WASTE TIME IN THINKING,JUST START

       “Ideas are commodity. Execution of them is not.”  –Michael Dell, Dell Chairman and CEO        

start your startup

     

• Write the first line of code.
• Register the domain.
• Sketch the product.
• Design the prototype.

There is nothing standing in the way of your starting your business except yourself. Do the first thing that needs to be done.

                 2.SELL ANYTHING

     “Always deliver more than expected.”  –Larry Page, Co-Founder, Google

   Many of the world’s greatest entrepreneurs aren’t selling anything new. They are selling it different or better:

• Sam Walton (Wal-Mart) sold the same thing that you could find at any five-and-dime or corner convenience store.
• Ted Turner simply sold television broadcasting and advertising.
• Howard Schultz sold coffee.
• Warren Buffett bought and sold other people’s stock.

Entrepreneurs aren’t always innovators. You can take someone else’s product and sell it. Richard Branson, after all, launched Virgin Airlines in desperation. He was headed to the Virgin Islands for an, um, romantic interlude. But his flight was cancelled. So, he chartered a private flight, despite his lack of money to pay for it.

               3.ASK FOR ADVICES

“If you’re not a risk taker, you should get the hell out of business.”  –Ray Kroc, McDonald’s Founder

advices in startup

When an issue arises, and you don’t have the answer, find someone who does. Then, when this expert gives you advice -- whether business best practice, manufacturing locations, logo design, accounting, whatever -- ask that person to do it.

Your business needs more help, knowledge and professional skills than you have time for. Get people to work for you.

             4.FIND A CO-FOUNDER

“The secret to successful hiring is this: look for the people who want to change the world.”  –Marc Benioff, Salesforce CEO

 VCs are more likely to invest in a startup that has a founding team, not a founding individual. Even having three cofounders isn’t too many, assuming you have a clear decision-making hierarchy.

Cofounders can provide the skills you lack, and take you further than you ever expected you’d go.

            5.WORK WITH SOMEONE WHO PUSHES YOU TO EXTREME

“Make your team feel respected, empowered and genuinely excited about the company’s mission.”  –Tim Westergen, Pandora Founder

teamwork,creativiy

One of the reasons why Steve Jobs was able to grow Apple into one of the world’s most innovative and valuable brands was because he pushed people. Here’s how he described his management approach.

My job is to not be easy on people. My job is to make them better. My job is to pull things together from different parts of the company and clear the ways and get the resources for the key projects. And to take these great people we have and to push them and make them even better, coming up with more aggressive visions of how it could be.

Sure, Jobs could be aggressive and unkind, but he could also draw out from people better than they thought their best could ever be. You can find the same qualities in a cofounder, a partner, a friend, a mentor or an employee. More importantly, you can provide the same level of expectation for your own team members. As Jobs said, “By expecting them to do great things, you can get them to do great things."

5.MONEY IS NOT THE ONLY GOAL

“Chase the vision, not the money; the money will end up following you.”  –Tony Hsieh, Zappos CEO

Don't necessarily worry about where an income will come from. A good product/service will always find a way to make money."

This is true. A myopic focus on money can pull your business off track. Whether it’s funding, capital, business loans or the perfect pricing model, back off and let things evolve. Growth doesn’t equal funding. Growth means hacking, straining, selling and doing things other than asking for money.

           6.SPEND TIME AND MONEY ON MARKETING

social media marketing

Marketing is one of the best things that you can do for your business. When you market your product or service, you are getting it in front of the people who will actually buy it. Marketing is not a waste of time. It’s one of the best early investments that you can make in your business.

           7.TALK TO YOUR CLIENTS

A startup does not exist in the entrepreneur’s mind alone. A startup exists in the landscape of customers and potential customers.

If there will be people buying or using your product, you need to learn all you can about these people, from these people and for these people. Your business will live or die based on their receptivity to the product or service.

The sooner you learn about your customers, the faster you’ll be able to pivot and serve them better.

These were the 7 tips that you must keep in ind while launching a startup.

 “Don’t worry about failure; you only have to be right once.”  –Drew Houston, Dropbox Co-Founder and CEO

THANK YOU !

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